ReviewAgorify Lead Retrieval vs. Cvent LeadCapture Systems: Detailed Comparison
Exhibitors are an integral part of the event industry. This is why helping them out to achieve their objectives and boost their ROI is a must for every event organizer. One way to do that is to provide them with an effective lead capture solution.
To help you out with this quest, we created a detailed comparison between Agorify's Lead Retrieval and Cvent LeadCapture. While both of them have the same purpose, they do offer a unique set of features catering to different exhibitor needs.
Let's dive into the details.
| Feature | Agorify | Cvent |
|---|---|---|
| Pricing | €119/month (cancel anytime); annual plans with 2 free months | Custom pricing based on features and scale |
| Lead Scanning Hardware | Mobile phone with Agorify mobile app | Mobile phone with Cvent app |
| Number of Badge Scanners | Unlimited badge scanners with one license | More badge scanners increase pricing |
| Badge Scanning | Unlimited badges scanned | Unlimited badges scanned |
| Lead Pre-Qualification | Real-time pre-qualification with notes | Customizable forms for lead pre-qualification |
| Real-Time Lead Reporting | View leads and contact info at any time | Syncs with CRM for real-time data management |
| Additional Lead Capture Options | Downloadable materials, custom links, contact us buttons, on-demand videos, representative list, meeting scheduler | Not mentioned in offerings |
| Lead Export Options | Export through app or bulk export through exhibitor center | Automatically syncs with CRM system |
| Event Size | Suitable for all event sizes | Primarily for large enterprises and complex events |
| Additional Features | Badge creator, check-in scanner, agenda builder, interactive floor maps | Handheld infrared laser scanner (optional rental) |
Agorify Lead Retrieval Overview
Agorify is an all-in-one event management platform that provides solutions for all event sizes and formats. Among its flagship products is also the Lead Retrieval solution that is part of the Starter license, starting at only €119/month with a cancel-at-any-time policy. Those who run more events throughout the year can opt for an annual subscription and get 2 months for free! The best of all is that with one license you get an unlimited amount of lead retrieval scanners, offering you plenty of flexibility that you can provide to your exhibitors. To use the lead retrieval badge scanners, the exhibitors would only need to download the Agorify mobile app on their mobile devices!
Cvent LeadCapture
Cvent is another well-established all-in-one event management platform that mainly provides solutions to large-size events due to its high costs and the necessity of hiring Cvent technicians for the setup. Cvent LeadCapture's pricing is not publicly available on their website. However, besides getting a license, Cvent also offers the option to buy a Device Rental license in order to get access to their Handheld Infrared Laser Scanner for quicker badge scanning—a solution that requires assistance from Cvent staff.
Lead Retrieval & Badge Scanning
Lead retrieval through badge scanning is perhaps the fastest way for exhibitors to capture attendees' information whenever they visit their booth or a sponsored session. Both Agorify and Cvent provide excellent lead retrieval systems, but let's take a closer look:
Agorify:
All that is needed to use Agorify's Lead Retrieval system is either a mobile phone and one of Agorify's paid licenses. One of the biggest advantages that Agorify has is that with one single license, it offers unlimited badge scanners and an unlimited number of badges scanned. This is particularly useful for big teams who need to cover extensive booth spaces.
Cvent:
When it comes to the equipment needed, Cvent is not in any way different than Agorify. All you need to scan badges in terms of hardware is a smartphone and Cvent's app. Cvent doesn't limit the number of badges scanned; however, the number of badge scanners does affect the pricing of the Cvent LeadCapture's licenses - the more badge scanners, the higher the price.
Lead Pre-Qualification
Being able to pre-qualify leads during the event helps exhibitors segment prospects based on their interests and priorities. This simplifies the post-event follow-up and can bring positive contributions to the sales process.
Agorify:
With Agorify, exhibitors have the ability to pre-qualify leads by leaving notes as soon as they capture them. By pre-qualifying leads in real-time, exhibitors can categorize high-value prospects, reach out to them faster and increase their chance to close the deal.
Cvent:
For lead pre-qualification, Cvent offers exhibitors to create customizable forms and gather specific information. This can potentially limit exhibitor's ability to note more relevant information they received but didn't previously consider.
Real-Time Lead Reporting
Real-time reporting is another essential feature that shouldn't be overlooked. By being able to monitor performance in real-time, exhibitors can quickly adjust strategies and potentially increase their marketing efforts. Besides the overall number of captured leads, the performance of each sales representative can also be monitored and evaluated.
Agorify:
With Agorify, exhibitors can easily check the numbers of leads they have scanned and their contact information at any given time. This is crucial for adjusting their approach on the go and making the most of their participation in the event.
Cvent:
Cvent's real-time lead reporting is more CRM-oriented considering that they allow automatic syncing of capture data into the exhibitor's CRM account. This allows for seamless post-event lead management for teams that rely on CRM systems; however, it might be challenging for teams who want to go through and filter their leads before importing them into their CRM.
Additional Lead Capturing Options
Scanning badges makes all the difference, but it doesn't have to stop there. With digital tools, exhibitors can unlock more ways to capture leads, driving deeper engagement and maximizing ROI.
Agorify:
With Agorify's starter package, lead retrieval goes beyond badge scanning to include a suite of powerful tools for generating more leads. Engage attendees with downloadable materials, custom links, direct contact buttons, on-demand videos, and an easy meeting scheduler—transforming attendee interest into actionable connections and maximizing ROI for exhibitors.
Cvent:
Cvent doesn't mention a similar feature in the offerings on their website. Instead, they are rather more focused on physical lead capture through its mobile app's lead scanners.
Flexible Lead Export
Lead export flexibility allows exhibitors to manage captured data in ways that align with their marketing and sales strategies.
Agorify:
Agorify offers a few different ways to export the leads. The first way the organizer can do that is by exporting the leads through the Agorify app to the sales representative's email address they signed up with. The second way is by sharing a link to the exhibitor center and the third way is through a bulk export. And finally, exhibitors can also integrate Agorify with their CRM through Zapier.
Cvent:
As previously mentioned, once an exhibitor captures a lead through Cvent LeadRetrieval it is automatically stored in their CRM system. In case the exhibitors still need to export the leads, they can do that through their CRM.
Pricing
Besides the features, pricing also plays an important role in selecting a Lead Retrieval solution as it directly impacts your budget and the overall ROI.
Agorify:
To get access to Agorify's Lead Retrieval all you need is to get the Starter license for only €119/month with a cancel-at-any-time policy, unlimited events, unlimited badge scanners and badges scanned. In addition, it also comes with plenty of features and tools such as Lead Capture Custom Links (for automatic lead capture), Lead Capture Downloadables, Badge Creator, Check-in Scanner, Push Notifications, Agenda Builder, attendee cap limit of 400 (can be increased), Interactive Floor Map Tool, and much more. In case you run more events in a shorter period, you can opt for an annual plan that includes two free months. This straightforward pricing structure is a cost-effective solution for all sizes of events.
Cvent:
Cvent's pricing structure is more custom-oriented as it is based on features and scale of usage. Considering this, it makes it more suitable for larger enterprises, as it could be rather costly for smaller events that might need simpler and scalable solutions.
To Wrap Up
While both, Agorify and Cvent, offer highly-effective and user-friendly Lead Capture solutions, there are some key differences between them. Besides offering an unlimited number of lead scanners and an unlimited number of badges scanned for flat pricing, Agorify also is equipped with tools for lead generation through digital booths where exhibitors can attach downloadables, create custom lead capture leads and increase their overall marketing efforts. Cvent is only focused on lead retrieval through physical badge scanning, their pricing is customizable based on badge scanners provided and is highly reliable on CRM systems as the leads go directly there as soon as captured. Considering that and all the information mentioned above, Agorify offers a Lead Retrieval solution suitable for all sizes of events, while Cvent is a more practical solution for large enterprises.